In Denmark, prevention efforts can be divided into two subcategories: structural prevention aimed at the population or large groups of citizens, and individual prevention activities aimed at the individual.

The Danish Health Authority is, among others, responsible for conveying information and recommendations to the population on health-related matters. It is also responsible for providing information to the national, regional, and local authorities on the health status of the Danish population, health-related risk factors and recommendations for prevention of unhealthy lifestyles.

To support and secure this service, the Danish Health Authority has developed detailed teaching material, launched information campaigns, and provided recommendations regarding several risk factors. 11 so-called ‘health promotion packages’ were published in 2012 and 2013 to assist decision-makers and healthcare professionals in setting priorities when planning and organising health-promotion efforts at local level. The packages all contain recommendations based on the current best level of knowledge to support the municipalities’ work on health promotion and prevention and thereby help to promote public health. The implementation of the packages is supported by the Centre for Practical Prevention established by Local Government Denmark, the national association of municipalities.  

The health promotion packages cover 11 focus areas: alcohol, tobacco, physical activity, mental health, sexual health, sun protection, indoor climate in schools, hygiene, healthy food and meals, obesity, and drug abuse. 

Prevention and health promotion activities are carried out in accordance with the general principle of proximity to healthcare services which enables the activities to be carried out in or close to the citizen’s home. This enables the creation of a sustainable healthcare sector without compromising efficiency, patient safety, and quality of treatment and healthcare.